Concept development, premiums and promotions
Promotions and premiums often go together. A premium is generally a small gift the consumer receives free when he or she buys a product or service. The power of a premium lies in its originality. Premiums and products offer extra marketing value when they are coupled with licenses such as Disney, Efteling, The voice of Holland, Obaké or Sesame Street.
License House specialises in the creation of premiums and promotions, whether or not linked to a brand, theme or license. This type of promotion increases consumer loyalty and contributes towards raising awareness of a brand or company.