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Character development

The development of characters, or mascots, is a profession in its own right. Characters appear in books, films, games, on the internet, as mascots for sports clubs or as actors in theme parks. They often serve as the ambassadors of companies or products. Bringing a character to life demands a lot of creativity and expertise regarding its application in artwork, materials and related articles.

At License House we talk about "Character Merchandising" because for us the development of characters and the production of many articles go together. And whether it is an existing character or a character that has yet to be designed makes no difference.

What if you want to make use of an existing character? There’s a good reason we are called License House.

In the case of existing characters for which the exclusive rights are held by another legal entity we negotiate the acquisition of a license on your behalf.

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